XANDER SIMMS — CREATIVE TECHNOLOGIST & AI FILMMAKER
About Xander Simms
Xander Simms is a creative technologist and AI filmmaker, and the founder of Digital Storytellers Ink, his St. Louis studio. He directs films with generative tools. His spoken-word film THE SIGNAL, created with Luma, carries one five-act story through fourteen visual styles. On the night ComfyUI opened its MCP connector, he had an agent running a working video pipeline, a build ComfyUI’s cofounder wrote about by name. Before generative video, he worked on 3D commerce for LVMH brands at Threedium and on the product team for the inaugural Metaverse Fashion Week. He has been a Luma AI Creative Partner since 2024, spoke at Adobe Create Now during St. Louis Design Week, and works as a Technical Artist @ Meta via Tundra. His working idea is simple: intention over capability.
When Toy Story came out, the first feature film made entirely on a computer, it turned out to be one of the most human movies of its decade. I was a kid when I saw it, and I didn’t just want to watch those characters. I wanted to build them: creative companions that help people express themselves and witness their journey with them. That is still the work. At its best, technology carries one message: you are not alone.
Experience
- Technical Artist @ Meta via Tundra2026–
- Founder, Digital Storytellers Ink
- Luma AI Creative Partner2024–2026
- Product Designer & Creative Lead, Threedium3D commerce for LVMH brands at Threedium.
- Product team, inaugural Metaverse Fashion WeekDecentraland, 2022
- Product Designer & 3D Creative, Cavrnus
- Product Designer & Creative Strategist, ExclusibleLuxury digital collectibles and brand experiences.
Education
Lindenwood University: B.A. in Music · M.A. in Arts and Entertainment Management
St. Louis · US Central · Open to relocation for the right role
Questions
- Who is Xander Simms?
- Xander Simms is a creative technologist and AI filmmaker and the founder of Digital Storytellers Ink.
- What does he make?
- Original films made with generative tools, plus a browser game and a day-one agent build. Featured work: THE SIGNAL, NIGHT ONE, FIRST WAVE, IF LIFE’S A GAME, CRYSTAL AGI.
- What tools does he use?
- Luma, ComfyUI, Higgsfield, ElevenLabs, Claude and Adobe Premiere Pro, among others. Every project page lists its own tools.
- Where is he based?
- St. Louis, Missouri (US Central).
- Is he open to relocation?
- Yes, for the right role.
- How do I reach him?
- For talks, press and partnerships, see Speaking & press. For full-time roles, see Roles. The fastest route is a LinkedIn message (opens in a new tab).
- Is he affiliated with Luma?
- He is a Luma AI Creative Partner (2024–2026). Work made with Luma is credited on its page.
Reality By Design
Human direction for machine-made possibility.
Directed Reality
Reality is not rendered. It is directed.
Pure Curiosity
Question, experiment, search.
Creative Intelligence
The capability that connects intent, models and the finished frame.
The machine supplies capability. I supply intention.
Talks & partnerships
- Reality by Design
Local Creator Showcase, Adobe Create Now, St. Louis Design Week · The Sheldon, St. Louis · Oct 6, 2026 - Luma AI Creative Partner Program
2024–2026
Open to senior creative-technology and AI filmmaking roles.