Press kit

Xander Simms is a creative technologist and AI filmmaker and the founder of Digital Storytellers Ink. He directs films with generative tools, including THE SIGNAL, created with Luma. A Luma AI Creative Partner (2024–2026), he spoke at Adobe Create Now on Oct 6, 2026. Based in St. Louis.

Xander Simms is a creative technologist and AI filmmaker, and the founder of Digital Storytellers Ink, his St. Louis studio. He directs films with generative tools. His spoken-word film THE SIGNAL, created with Luma, carries one five-act story through fourteen visual styles. On the night ComfyUI opened its MCP connector, he had an agent running a working video pipeline, a build ComfyUI’s cofounder wrote about by name. Before generative video, he worked on 3D commerce for LVMH brands at Threedium and on the product team for the inaugural Metaverse Fashion Week. He has been a Luma AI Creative Partner since 2024, spoke at Adobe Create Now during St. Louis Design Week, and works as a Technical Artist @ Meta via Tundra. His working idea is simple: intention over capability.