REALITY BY DESIGN — WORLDS WITHIN WORDS
I direct films with AI, and build the systems that ship them.
Original films and creative systems made with generative tools — human-authored, credited and disclosed on every project.
Films in this loop
SELECTS
All work
The work
REALITY BY DESIGN
Intention over capability.
Technology is an actuator: it can move an idea forward, but it cannot decide why a story should exist, who it is for, or where it needs to land. On every project I own five decisions a model can’t make for me: the question, the world, the edit, the sound, and the select.
- THE QUESTION
- THE WORLD
- THE EDIT
- THE SOUND
- THE SELECT
PURE CURIOSITY
All entries
Lab
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2026-10This siteHow xandersimms.art was made: a prerendered static build, every page real HTML, every claim tied to a source file, and a build that refuses to ship an unsourced line. The mark at the end is one generated take of obsidian shards, scrubbed by your scroll.
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2026-09StudiesObject studies in obsidian and gold, made for an earlier prototype of this site: Scarab Engine, Crystal Mind, Signal Tower.
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2026-07The Token UsageLetterpress-style title pages that measure an AI coding run against a classic novel: 2,300,000 tokens, 3,696 messages, 7 sessions.
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2026-06One in, nine outOne product hero in, nine platform-native ratios out: the second run of a variant pipeline, this time on a product instead of a face. An R&D run, not a deployed engine, and not Adobe work.
REALITY BY DESIGN
The machine supplies capability. I supply intention.
Speaking, Press & Partners
Talks, interviews, the press kit, and partnerships with platforms, labs and creator programs.